From brief to broadcast in four seamless steps
AdGrid simplifies the entire media campaign lifecycle. Here's how it works for each role in the ecosystem.
The full campaign lifecycle
End-to-end workflow from planning to proof of performance.
Plan & Target
Define your campaign objectives, target audience, budget, and preferred regions. Our AI engine analyzes 200+ station profiles to recommend the best media mix for your goals.
- Campaign builder with audience targeting
- AI-powered station recommendations based on audience data
- Budget planning and forecasting tools
- Coverage area analysis by county and language
Book & Create
Select inventory from the marketplace, compare pricing, and book your preferred slots. Request creative production or upload existing assets — all within the same workflow.
- Marketplace with inventory search, filters, and comparison
- Creative production requests with client review and approval
- Automated insertion orders and contracts
- Approval workflow for agencies and finance teams
Launch & Monitor
Campaigns go live on schedule. Monitor broadcast logs, proof of play, and real-time performance metrics from a single dashboard.
- Real-time campaign monitoring dashboard
- Broadcast log verification and proof of play
- Schedule management with calendar view
- Alerts and notifications for key milestones
Report & Settle
Access comprehensive campaign reports, audience analytics, and financial summaries. Automated invoicing and payment processing for broadcasters.
- Campaign performance reports with audience insights
- Automated invoicing and payment processing
- Broadcaster settlement and agency commission
- Exportable reports for client presentations
Role-specific workflows
Each user type has a tailored experience within the platform.
Advertiser
Create campaigns, select stations, approve creatives, and monitor performance — all from your dedicated dashboard.
- Campaign creation and management
- Marketplace browsing and booking
- Creative request and approval
- Real-time campaign monitoring
Agency
Manage multiple client accounts, handle approvals, generate proposals, and access consolidated reporting across campaigns.
- Multi-client campaign management
- Proposal and quotation generation
- Manager and finance approvals
- Cross-campaign reporting
Broadcaster
List your inventory, manage audience profiles, receive bookings, and track broadcast schedules with ease.
- Station and audience profile setup
- Inventory and pricing management
- Booking acceptance and scheduling
- Broadcast log submission
Creative Team
Receive production briefs, upload drafts, manage revisions, and get client approvals in a structured workflow.
- Creative request intake
- Asset upload and version management
- Client review and revision cycle
- Final approval and handoff
Ready to streamline your media buying?
Join the platform that's transforming how Kenya buys and sells media airtime.